SSO Media, the company that publishes the Sydney and Southern Star Observers, is heading north. From this week Australia’s oldest and highest-circulating LGBTIQ newspaper will be available down the eastern seaboard.
Following a massive 200 percent growth in online readership in 12 months, driven in part by significant interest from Queensland, SSO Media chairman Daniel Bone said it was time to grow the paper to best serve the changing media appetite of Australia’s gay, lesbian, bi, trans and intersex community.
“As part of our east coast expansion, we today launch a new single 64-page product for distribution in Victoria, NSW and Queensland,” Bone said.
“The new, larger publication, simply titled Star Observer, hitting the streets on a new publication day, replaces existing papers Sydney Star Observer and Southern Star Observer, but still delivers the quality local, national and international LGBTIQ journalism these publications are renowned for.”
SSO Media CEO Scott Abrahams said the expansion was a natural move for Star Observer titles, which have the highest audited circulation of any LGBTIQ newspaper in Australia.
“We are an increasingly united community and we need a united voice,” he said. “This move provides Australia’s LGBTIQ community a single, trusted news and information source that will keep them connected on important issues like the fight for marriage equality.
“It also allows organisations like Melbourne’s Midsumma, Brisbane Pride and Sydney Mardi Gras to get their message out to a national audience and facilitates better communication across the entire country.
“We will continue to be the national paper of record for the LGBTIQ community.”