AS Vienna prepares for the upcoming Eurovision Song Contest, the city has changed its programmed pedestrian traffic light displays from the usual gender-neutral single fugue to male and female same-sex couples holding hands.
They even come with love hearts for the red and green lights.
Speaking with Reuters, a spokeswoman for Vienna’s city lighting department explained that “the campaign is intended to present Vienna as an open-minded city and also to improve traffic safety as the unusual symbols attract the attention of drivers and pedestrians”.
The city of Vienna will then collate data to see whether the campaign has indeed helped traffic safety.
The city will also be hosting a Life Ball charity event to raise money for HIV and AIDS charities, on Saturday, May 16.