New Mardi Gras (NMG) will tomorrow unveil a whole new look for season 2012 and beyond.
A new season logo will be unveiled at two public events, and then detailed at a special evening forum at Paddingtown Town Hall.
NMG chair Pete Urmson (pictured) said the new look, which has been in planning for about 18 months, would reflect changes to both the organisation and the broader community.
“Mardi Gras represents so many different things to so many different people … our community has grown in so many different directions very quickly, and a lot of that is social change that Mardi Gras has helped or has been a part of,” he told the Star Observer.
“We are looking at making the Mardi Gras brand and the season brand more relevant.”
Urmson said the decisions around the new branding were the result of ongoing discussions with the community about the future of Mardi Gras.
“Elements in the new brand recognise the contribution of past community leaders and groups and what Mardi Gras has stood for and achieved,” Urmson said.
“But we now need to also look forward through visionary eyes of the future to appeal to a new generation.
“There will be a number of new events next season that will pay tribute to our heritage. There are a lot of stories of our history that have not been told and we want to pull together a platform where we can ensure that history is not lost.”
Urmson said he was confident the new brand would resonate with people and re-establish a connection between Mardi Gras and the community.
“I think a lot of people have lost that connection with us — they just see us as a parade and party,” he said.
“But we want to take our essence back to a movement that stands for diversity and inclusiveness for all.”
INFO: The first New Mardi Gras launch event will take place 6-10.30am at Bondi Beach, in front of the Surf Lifesaving Club. The event will then move to Farm Cove — between the Opera House and Mrs Macquarie’s Chair — at the Botanic Gardens from 11am. Anyone who can volunteer their time should email email@example.com