The thirty second advertisement features Wan as he playfully showcases different bras available in store and reiterates the importance of purchasing the correct size. Some viewers filed complaints with the Advertising Standards Bureau (ASB) stating that Wan referring to breasts as “bangers” was distasteful and demeaning. However, this insinuation was frequently coupled with blatantly homophobic remarks about Wan.
“I WAS BREAST FED, NOT BANGER FED! It’s an insult to sooooo many Aussie men and woman to see poofs on tv but you let it happen,” one wrote to the bureau.
Another wrote that “it’s an offence to any decent person to watch some queer guy advertising and blaspheming and using insulting descriptive words re a woman’s body and to be prancing around half dressed girls”.
The ASB dismissed all complaints and praised the ad for its positivity and lightheartedness. Target responded in total defence of Wan, and asserted that “Target strongly believes that a person’s sexuality is irrelevant to their worth as a person. Target makes no apology for using a gay man in its advertising and we do not believe that this should be grounds for upholding a complaint.”