Meeting but no commitment from Ford

Meeting but no commitment from Ford

US car manufacturer Ford has refused to commit to advertising certain models in the gay press again, despite an angry backlash over allegations the ads were pulled because of pressure from Christian conservatives.The car company met with gay and lesbian groups earlier this week to discuss its decision to stop advertising its Jaguar and Land Rover models in gay publications.Ford refused to commit to advertising the models again, saying only it would probably maintain the same level of support for gay groups it had shown in the past, 365Gay.com reported.The company also said it had not entered into any secret agreements with other organisations.Ford came under fire last week after announcing it would pull gay press ads for Jaguar and Land Rover.Activists accused the company of giving in to pressure from conservative Christian group the American Family Association (AFA), which had threatened a Ford boycott and later said it was pleased with the new advertising stance.Ford denied the allegations, claiming the advertising decision was based on business imperatives and had no link to the AFA campaign.

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