COMPLAINING customers have forced a New Zealand gay bar to change its name from Poof to Pop.

Poof on Ponsonby, located on Auckland’s “gay strip, will become Pop on Ponsonby this week.

The bar’s Facebook site is still officially called Poof bar but has already changed its logo to the new name.

Wayne Clark, owner of the bar as well as the night club Family, said the name was dreamt up to match the comic book theme of the bar.

“’Poof’ to me is a word that means fun and vibrant and sums up pop art perfectly,” he told Fairfax Media.

However, after three months trading under its controversial name, Clark decided to pull the plug on Poof.

The owner citied negative comments from customers who found the name to be offensive.

A customer, Codee MacDonald, was pleased with the management’s decision and took to the bar’s Facebook page to declare: “Love the name change”.

MacDonald had earlier told Fairfax that far from empowering him, terms such as poof and queer pushed him further into the closet when he was growing up.

The bar’s name was a “kick in the face to those who had fought so long for people stop using such terms as ‘poof’,” according to MacDonald.

On the other side of the Tasman Sea, the not dissimilar sounding Poof Doof is well-established in Melbourne, declaring itself to be “gay club for homos”.

Poof Doof management declined to comment to the Star Observer about why they decided to use the name and if they had received any complaints about it.

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