Coca-Cola made the statement following the backlash the company received from the video, which showed a Coca-Cola logo badged Olympic security personnel tackle the protester.
This is what they said:
“As one of the world’s most inclusive brands, we value and celebrate diversity. We have long been a strong supporter of the LGBT community and have advocated for inclusion and diversity through both our policies and practices. We do not condone human rights abuses, intolerance or discrimination of any kind anywhere in the world.
As a sponsor since 1928, we believe the Olympic Games are a force for good that unite people through a common interest in sports, and we have seen firsthand the positive impact and long-lasting legacy they leave on every community that has been a host.
We support the ideals of the Olympics and are proud to continue our role in helping to make the Olympics a memorable experience for athletes, fans and communities all around the world.
As a Presenting Partner of the Sochi 2014 Olympic Torch Relay, our logo appears on all of the uniforms for the staff assigned by the Sochi Organizing Committee for the Olympic Games (SOCOG) to support the Torch Relay.
SOCOG reported that a spectator was prevented from breaching the security perimeter around the Torchbearer. The spectator was detained briefly by local police and was fined.
We hope this information is helpful and encourage you to contact us again should you have additional comments or questions.”
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