The Sydney Star Observer has been identified as Australia’s most widely distributed gay and lesbian newspaper. According to distribution figures in marketing magazine AdNews, the Star’s CAB audited figures of 31,086 copies are more than 10,000 above the second most distributed gay and lesbian newspaper, Melbourne’s B.news. Only the four times a year Gay Australia Guide produced more copies of each edition (CAB audited figure 63,375). The Star’s closest Sydney rival SX was reported to have an unaudited distribution figure of 12,040. The figure was just over half of the claimed distribution on the SX website, sxnews.com.au, listed as an average 23,000 copies per week. SX owner Dean Bell said the 12,040 figure was incorrect and the newspaper was undertaking an interim distribution audit by the Circulations Audit Board to prove it. It’s to make sure the actual figures are what we think they are, Bell told the Star. The AdNews distribution figures were compiled by consulting agency Significant Others. Significant Others consultant Ian Johnson told the Star he rang SX on 10 July and was told the figures were 12,040 by the person who answered the phone. AdNews editor Sam Tannous said the magazine would not be printing a retraction.

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