No one was more surprised than Melbourne dance outfit TV Rock last week when they scored a number one hit on the ARIA singles chart with their song Flaunt It.
The band, made up of the DJs/ producers Grant Smillie and Ivan Gough, is the first Australian dance group to top the mainstream chart since Madison Avenue did it in 1999 with Don’t Call Me Baby.
It’s certainly beyond our wildest dreams to have it get to number one, Smillie told Sydney Star Observer. I don’t think it has really sunk in properly yet.
We made a record which we thought was a pretty cool club record. It was embraced by the really adventurous clubbers at the start and it’s just slowly grown to the mainstream.
Flaunt It has become huge on the gay scene and was heard just about everywhere over the Mardi Gras weekend. Smillie reckons gay clubbers like it because they can relate to the story in the song, about a party where people have no inhibitions and just want to go out and flaunt it.
I think gay people who have a very strong sense and understanding of themselves and of what they want, maybe this resonates with them because they’re not scared and they want to put on their best frock and have a go. I think that might be a good enough reason for them to embrace it, he said.
The track does include some racy lyrics -“ for example, This track’s designed to make you cream -“ yet Smillie said it didn’t have to be edited for mainstream radio play. They did, however, PG it up for some of the Saturday morning TV music shows.
Smillie and Gough, who formed TV Rock in 2004, remixed Flaunt It three or four times before they were happy with it. One of the advantages of being a full-time DJ, Smillie said, is that he could test the track on the dancefloor to see how clubbers would react.
It helped us figure out where the flat spots might be and adjust it. We’ve got the best market research tool in the business, especially as the clubs we’re playing in are very advanced musically and very open-minded, he said.
The pair are currently working on a full-length album, which Smillie said is diverse but has its heart and soul at club level.
We want to put out really cool club records and hopefully a few of those have the ability to crossover. But we’re certainly not trying to write a number one single again. We’ll just let nature take its course and let people decide.