Fashion label Blue is putting sexy back into swimwear this summer. Previously an assistant to fashion designer Nicola Finetti, Brendon Marczan left his job developing law enforcement equipment and body armour and approached several companies about chasing his dream of offering limited edition designs.
“My issue was that the same men’s swimmers were available every season, meaning guys had no choice but to keep buying the same pair. The beach is meant to be about fun. Who wants to see boring navy all the time?” Marcazan said.
“Now there’s no excuse to be caught out wearing the same gear as your mates. Each new collection guarantees cutting edge design, unique and individual patterns that are one step ahead of the market.”
The swimwear designs are heavily influenced by sections of pop culture including music, film and the much-loved gay weekend wonder that is late-night partying.

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