THE man who smashed a pie into the face of Qantas CEO Alan Joyce has revealed he did so to protest the airline’s pro-marriage equality stance.

Tony Overheu walked onto the stage during Joyce’s speech at a business breakfast in Perth and pushed a lemon meringue pie into the openly gay CEO’s face.

Overheu, a former farmer, labelled Qantas’ stance as “corporate bullying aimed at social engineering” in a statement to 6PR.

The statement continues:

Qantas is insulting many staff and passengers with their boarding pass propaganda.

What Airbnb is doing in Canberra airport is highly offensive.

Outfits like Wesfarmers and Holden loose huge credibility supporting such campaigns.

The blatant bullying and extortion of Coopers Brewery was totally reprehensible.

CEO’s need to respect Australia is a democracy where backdoor attempts to subvert

the clear wishes of the overwhelming majority will cost companies bottom lines.

Allan Joyce is paid $13 million to run airlines not bulldoze Australia socially against its will.

Police have charged the man with providing false details, but not with assault.

When asked about the specific choice of pie, he said, “Lemon Meringue appeared to be the softest and least likely to do any injury.”

“Alan Joyce is a very active individual in this process [towards marriage equality] and in that context he was appropriate [to target].”

Overheu also slammed Airbnb’s marriage equality campaign currently

Overheu has reportedly emailed Joyce to apologise for his behaviour.

“It was a very serious action to take and if it was going to be an effective statement, then it needed to be done in a manner that hit target, in a sense, without causing any injury,” he said.

Just.equal spokesperson spokesperson, Ivan Hinton-Teoh, slammed Overheu’s actions in a statement.

“The assault against Mr Joyce has no place in Australian political debate and has damaged the credibility of the entire movement against marriage equality,” he said.

“There is a clear link between the outrageous, fear-based campaigns being run by anti-LGBTI groups and the assault against Mr Joyce, a link that these groups must be held accountable for.”

Hinton-Teoh called on Peter Dutton to accept partial responsibility for the incident after Dutton’s recent condemnation of business leaders for supporting marriage equality.

“Mr Dutton may not have thrown the pie but his comments created a climate of resentment and loathing towards business leaders who support marriage equality,” Hinton-Teoh said.

“He has a responsibility to make it clear that all civil and respectful voices have a valued place in the marriage equality debate.”

UPDATE: In a press conference today, Joyce stated that he has intentions of pressing charges against Overheu.

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