Grassroots lobby group GetUp! has today released a new promotional video for marriage equality that has left the Star Observer team a little misty eyed.

Borrowing from a political slogan of yesteryear the ‘It’s time’ clip pretty much says all that needs to be said about the need for marriage equality in Australia.

Check it out and let us know what you think.

GetUp! are also now calling for donations to put the video out as a TV commercial in the lead up to the ALP national conference and have already raised close to $35,000.

The video has already been viewed nearly a million and a half times on YouTube and has attracted praise from marriage equality supporters the world over.

Donations can be made via

The video comes as Prime Minister Julia Gillard announced she has postponed a dinner she pledged to have with the progressive activist group and same-sex couples who want to be married into 2012 – well after the ALP National Conference where the issue of same-sex marriage will be debated.

You can sign a GetUp petition at to lend your support for change.

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