Adshel rival JCDecaux is running the controversial Rip and Roll campaign at a heavily discounted rate.

The Queensland Association of Healthy Communities safe-sex poster campaign will run around Brisbane on JCDecaux’s premium bus shelter panels for an extra two weeks at the reduced cost of a regular campaign.

“It’s a very important issue, and we’re happy to support it,” CEO of JC Decaux Steve O’Connor said.

It follows a goodwill gesture from Adshel who extended the campaign by two weeks in their Brisbane bus shelters after initially removing the posters after a handful of complaints from the Australian Christian Lobby.

Goa Billboards also ran a series of anti-homophobia messages on its digital billboards in response to the controversy.

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